List of current pandora radio ads zip#

In 2012, Connell Donatelli used Pandora audio ads for U.S. With all its data, the company knows how users respond and has the ability to dial down the politics if necessary.Ĭonnell Donatelli, a political advertising firm that works with Republicans across the country, is going after users that listen to a lot of country music or Christian rock, said Eric Frenchman, the agency's head of digital strategy. It's a calculated bet that Pandora expects to win. I no longer even want to open it though because all the ads are political.' Those royalty rates have kept Pandora from turning an annual profit, but counting on more political ads to try to reverse the losses has apparently turned off some users.Įxample: Even though Pandora's iPhone app gets a four-star rating out of a possible five, one reviewer had this to say on Oct. More than 80 percent of the company's sales come from advertising, and about half its revenue gets returned to the music industry to pay for the rights to stream songs. The risk for Pandora is that the barrage of political messaging annoys listeners. We appreciate metrics-click-through rates and things like that.'

'We want to get votes for our candidates. On terrestrial radio, 'it's difficult to connect a voter's action to the media that we're putting out there,' said Pohlig, who's based in Philadelphia. It's a way for candidates to raise money and judge the effectiveness of the ad. A typical campaign works like this: After 20 minutes of music, a listener hears a short audio commercial and a banner ad pops up on the user's smartphone, asking for an e-mail address, a donation or some other call to action. Mobile accounts for 83 percent of Pandora listening, so that's where most advertisers are focusing. Senator Tom Carper from Delaware, both Democrats. Pohlig said he can't discuss current clients, but two years ago the firm worked for Missouri Governor Jay Nixon and U.S. The Campaign Group, a political marketing agency working on about two dozen mid-term races, started advertising on Pandora in 2010 and is now using or actively looking into the service for about one-third of its clients, said Dan Pohlig, the company's vice president of digital. Pandora reports third-quarter results on Thursday, and analysts are projecting 32 percent sales growth from a year earlier to $238.5 million, according to a Thomson Reuters survey. In past major elections, spending has been in the 'high single digits' in terms of millions of dollars, and this season is 'shaping up to be higher than that,' Herring said. On the July earnings call, Chief Financial Officer Michael Herring cited optimism about campaign spending as one reason the company raised its revenue forecast for the year. It all adds up to politics' representing a growing part of Pandora's business. Sean Duggan, vice president of sales at Oakland, California-based Pandora, said the company is serving ads for about 400 campaigns (individuals and issues) in this election, double the number from the 2012 season, when President Barack Obama and challenger Mitt Romney both advertised on Pandora. Read More Pandora's 'music genome' approachĬandidates are all over it. Leaning slightly the other way are fans of gospel and new-age songs. Country music fans more often live in Republican areas, while those who prefer jazz, reggae and electronic music tend to reside in areas favoring Democrats. In August, Pandora had more than six times the number of listening sessions as its closest online competitor, iHeartMedia, according to Triton Digital.Īs if that weren't enticing enough for campaign advertisers, earlier this year Pandora informed political operatives that musical tastes say something about how people vote and provided an added filter for marketers.

List of current pandora radio ads zip#

When consumers sign up, they hand over their ZIP code, age and gender. Here's why Pandora is a treasure trove for politicos: The service had 76.4 million active users listening to 5 billion hours of radio, mostly on mobile devices, in the second quarter.

According to consulting firm Borrell Associates, political ad spending this year will reach $8.3 billion, with half of that coming in August, September and October. In an era of data-driven marketing and money rapidly shifting from old media to the Web, few companies are as favorably situated as Pandora is to take advantage of the transition, particularly when it comes to the advertising dollars that flood U.S. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit